Master of Marketing (online) at Griffith University, Australia

The Master of Marketing program will teach you advanced marketing principles, best practices, and cutting-edge approaches to building customer relationships on top of this foundation. Your courses will prepare you to think strategically about value, positioning, and competitive advantage in a global setting through branding and digital marketing applications.

Campus Online Campus

Description

The Master of Marketing program will teach you advanced marketing principles, best practices, and cutting-edge approaches to building customer relationships on top of this foundation.


Your courses will prepare you to think strategically about value, positioning, and competitive advantage in a global setting through branding and digital marketing applications.


The marketing sector is vibrant, engaging, and consistently challenging. This is the ideal career for you if you have good analytical, creative, and communication skills. The latest techniques and technologies for analyzing consumer behavior, doing market research, and integrating marketing communications will become deeply ingrained in your knowledge base.

What you will study

Program Structure

  • Integrated Marketing Communication

  • Market Research 

  • Evaluating Marketing Performance  

  • Advanced Consumer Behavior 

  • Brand Strategy and Management

  • Electives

Learning Outcomes


  1. Analyze and evaluate the principal analytical frameworks and marketing tools critically.


  1. Utilize key marketing ideas, concepts, and tools to address marketing-related difficulties.


  1. Determine and rank the most efficient marketing strategies by using information about a company's internal and external marketing environments.


  1. Engage in critical thinking through reading recent marketing literature and cutting-edge developments in the marketing environment.


  1. Examine the marketing department's impact on the achievement of the organization in both commercial and non-commercial scenarios.


  1. Consider the ethical and environmental implications of your marketing efforts, then take the necessary action.

Career Opportunities

Marketing is one of the few fields that incorporates opportunities in public relations, advertising, fast-moving consumer goods, tourism, and the entertainment industry.


If you have a postgraduate degree, you will be qualified for senior management positions in marketing as well as for expert or consulting work.


The Master of Marketing degree may increase your work prospects in the general field of marketing, but it will also help you become highly skilled in the following areas in particular:


  • Strategic planning

  • Brand management

  • Entrepreneurship

  • Market research

  • Strategic marketing

Admission Requirements

Entry Requirements

Applicants for the Master of Marketing program must meet the following requirements:


  • A Bachelor's degree (or higher) from an authorized university (or another tertiary education institution of comparable standing) with a minimum GPA of 4.0 (on a scale of 7.0), OR


  • Hold a Griffith Graduate Certificate in Marketing (or a comparable certificate) and have a minimum GPA of 4.0. (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing and 40 credit points of advanced standing, OR


  • Have alternative entry requirements, including formal, informal, and non-formal learning.

English Language Requirements

The minimum English language competence requirement for applicants to this program is an overall IELTS score of 6.5 with no subtest score below 6.0.

  • TOEFL - 79/120

  • PTE - 58/90

Tuition Fee  

  • For International Students: AUD 33,500 (80 CP)


$33,500 per year
  • Level
    Masters Coursework
  • Delivery
    Online
  • Duration
    72 weeks
  • Application Fee
    None
  • Intake
    July
  • Language Test Score
    IELTS, TOEFL (IBT), (PBT), PTE
  • Scholarship
    25% of tuition fees